The blog

Archive for May, 2007

Paper prototyping for the genius designer

It's very convenient for us designers to think that we always know the best way to do things. Yet we manage to get things horribly wrong with startling frequency. And almost always the reason could be traced back to lack of proper user input in the early stages of design.

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Coping with Copy

If you're a copywriter who can't seem to work with others, you're not alone. Lots of writers out there struggle everyday in having to work with teams. In giving their words the highest priority, they often forget that they are a part of something that is bigger than just themselves and their copy.

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