Vesess

During my formative years, I read a lot. From Enid Blyton books to short stories, and longer novels, I always had something made of dead trees in my hand. I had an active imagination, and books appealed to me because they allowed me to create a and inhabit a world of my own, even if it was just for an afternoon.

I would form parallel lives for myself, existences in which I would be a cop, a pirate, a skydiver. Books were not just entertainment to me. They were a far bigger part of my life.

Then, as I came in to contact with the Internet, I began to look at reading in a different manner. Did I read? Of course. I mean, find me a web junkie who doesn’t read. I read, and I read a lot. A lot of crap, it turns out. One of the biggest drawbacks of having a strong online life is that you constantly have to be up to date on the latest trends, memes, and lulz (epic or otherwise) to stay in the game.

You can’t, for example, have someone send you a lolcat, and not know what it is. That is Internet geek suicide. So, we, the geeks, obsessively refresh our feed readers throughout the day, looking for that bit of new information. In the real world, knowledge is power. On the Intarweb, having seen the latest youtube video first is enough to put you ahead of the rest.

Anyway, I digress. Today, I cleaned out my room. It was the first real cleanup it had received since I finished my secondary education, and believe me, it showed. After wiping away layer upon layer of dust, I stacked everything in to marginally neat piles, and began to sort through them one by one. What did I discover?

I had a lot of books. In fact, well over fifty percent of my room was literature. From Sue Townsend to Romesh Gunasekara, my room was full of books. Now, I would love to say that I had read most of them, and a few years back this would have been the truth. Looking at my stack of books now, however, I say with shame that I’ve read less than a quarter of them.
Is this because I’m a slow reader? Far from it. When I get started, it’s hard to stop me. Why, then? Why did I have so many unread books. Did I not like reading? No, I loved reading, and going through every one of them was on my todo list. After Slashdot of course.

And there lay my problem. Looking back at my five or so odd years of spending a lot of time online, I realized that I had wasted hours, days, and perhaps even weeks and months, reading some moron’s sarcastic comments about the latest linux distro. I had wasted time listening, and arguing with my fellow netizens about issues that would have never concerned me in the real world. Who cares if vim is better than emacs (which it is, make no mistake about that)? What does it matter if that dude on IRC just doesn’t get the difference between your and you’re? To be honest, who cares? Not me. At least not now.

After much thought and internal debate, I’ve come to the conclusion that the series of tubes killed my reading habit, and I’m going to do my best to recultivate it. Starting now, I’m going to read less tech news, and devour more literature. I’m going to read less blogs, and read more of the books that have shaped humanity in general. Now don’t get me wrong, I love geeky cat macros as much as the next net junkie. I’m just going to try and have more epic lulz while reading Bill Bryson.

Starting now, I’m going to make a conscious effort to spend less time online, and read more text straight from them good old dead trees. What about you? Think you can close that feed reader and go pick up a dead tree book right now? Try it, I dare you.

A while back we launched Gowebplans. We had put a lot of work in to it, and thought it would work out. It didn’t. Weeks after launch and we didn’t have any new clients. It was a little disheartening, especially since we put a lot of ourselves in to the service. As a small business, we know how hard it can be to make it online. We wanted to help, but we were obviously doing something wrong.

The old Gowebplans site

So, our coders went back to coding, our designers went back to designing and our executive team sat back and thought about what went wrong. Finally, after a lengthy analysis of our strategy, we decided that it needed some changes.

A few months later, and here we are, ready to try again. Now, if someone were to look at all this negatively, they’d say that we failed. Of course, we like to think along the lines of Thomas Edison.

We found a way not to run a web development service for SMEs.

We made a few mistakes, we pushed a few wrong pixels, but we’re here to try again. A lot of time and effort has gone in to this site, and our hope is that our new strategy will make our services more attractive to other small businesses.

Gowebplans, revamped

It may surprise you, but in the process we have learnt a lot about our sphere of business, and have found new tools and methods to serve SMEs better. We have expanded our services list to meet new demands, and are proud to present you with a stronger, and more robust web platform than our first offering. Our conclusion? Though it can be frustrating, not inventing something is sometimes as good as inventing it, and what you learn along the way will often far outweigh the time spent rethinking a strategy.

When something goes wrong, there are two main ways to deal with it. You can either ignore the problem, and continue to live in a crumbling house, or you can grab your pencils and paper and go back to the drawing board. It may take a few thousand sketches, but you will eventually understand what is wrong. It is also very likely that you will find a fix along the way.

So, even as we give this a second shot, we hope that Gowebplans will help other small businesses out there by giving them another opportunity to put themselves online. Tried once and didn’t get what you expected? We know the feeling. This time try a web plan from another small business – a company that has faced, and is still facing many of the struggles you have.

Think big, start small, keep trying.