Vesess

Cufón aims to become a worthy alternative to sIFR text replacements. Rather than depending on Flash and Images it uses canvas and VML (for IE) to render text with different font styles. Further it is painless to configure and works great with large amounts of text.

Give it a try!

We’ve been keeping close watch on Magento Commerce from it’s release. It has really filled the void of an open source e-commerce system. However, it seems there are several concerns when it is to be used in production.

Magento Commerce has been criticized in the past for being too bloated. I agree it is. A single, uncached page load takes as much as 20MB of memory, which is a bit much for a web application. While Magento can be criticized for being too bloated, many other popular apps are bloated, and that bloat can generally be solved by server tuning and hardware. The issue of Magento extends further to a much more important issue: security vulnerabilities in the administration panel.

Magento Commerce Security Vulnerabilities

With the turbulent economy prevailing today, it’s a no wonder companies going for more efficient and cheaper marketing methods. Even though this seems like a paradox email campaigns are an exception.

According to a new survey, opt-in email makes travel consumers more likely to do business with a travel company, in addition to generating a more favorable opinion of the company and even a stronger sense of loyalty.

Travel emails inspire loyalty, favorable opinion

However for a successful mail campaign it’s vital to track the end result. Usually we could use a service like Campaign Monitor for this, but if you want do it yourself, here is a way to do it.

Tracking email campaigns in Google Analytics is done using a process called link tagging. This process is the manipulation of the links in your emails.

Tracking Email with Google Analytics

The importance of UGC to a SEO strategy of a travel portal.

All too often they jump from one bolt-on quick-fix to the next. A successful social strategy needs to be built into the DNA of the business. This is hard to do, which is why many travel companies fail.

How user-generated content can help your hotel climb higher in search results

FreelanceSwitch shares some great tips on invoicing your clients.

If you use CurdBee you are already achieving most of the tips mentioned there!

You want the best working for you. People who aren’t just good at their job, but people who are also good at your
job. People you can trust to not just do something right but tell you
that the way you suggested doing it was wrong.
People you can rely on
to get things done if you just stay out of their way.
At least, that’s
the ideal. In practice, it’s hard to find people like that and even
when you do, they still need help.

Aaron Swartz shares some great
tips on how to manage startups. A Must read for all the challenge seekers.

There’s nothing more satisfying than happy client tweets.

Students at the MIT Media Lab have developed a super cool prototype of a computer system which can turn any surface into an interactive display screen. It can be coupled with Internet, to create a digital **6th sense**. Check this out.

There’s a popular misconception when it comes to Rails development that it can’t scale. However, in reality you could perfectly scale any Rails app, if you apply the correct techniques. Identifying these best practices have been tricky, since it involved lot of trials and errors.

Today Greg Pollack, of RailsEnvy fame, has done a great favor to Rails community by releasing free 13 part screencast series (currently 5 episodes are out) on Scaling Rails. So next time when someone tells “Rails can’t scale” you know the answer.

With the economic downturn marketers are looking for more efficient and
minimum cost solutions…which drives them back to old fashioned
email marketing campaigns.

>Old is new again, and boring is the new sexy. At least, that is what
we’re seeing with regard to email marketing’s renewed role as a central
digital communications hub during this rough-and-tumble economic time. A
recent StrongMail study showed that more than half (51 percent) of the nearly 1,000 global
business leaders polled plan to increase their marketing budgets in 2009
to focus on programs that yield a higher return on investment, such as
email marketing and search.

For more into email marketing – Email’s new role in digital marketing