Archive for July, 2009
No such thing as a Google killer
Whenever there’s a new search start-up the hype also follows that there’s a “Google Killer”. Here are few words from a new search start-up itself.
So let’s just get this out of the way: there is no such thing as a Google killer. No company is going to play David to their Goliath and slay them with a well-aimed stone from a slingshot. Google is here to stay.
How to get noted…
Trent Reznor of NIN, shared some tips on how a lesser known artist could get established and become noted. His thoughts are applicable to any new entrant whose trying to build a name in their respective industry.
Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.
To clarify:
Parter with a TopSpin or similar or build your own website, but what you NEED to do is this – give your music away as high-quality DRM-free MP3s. Collect people’s email info in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer a variety of premium packages for sale and make them limited editions / scarce goods. Base the price and amount available on what you think you can sell. Make the packages special – make them by hand, sign them, make them unique, make them something YOU would want to have as a fan. Make a premium download available that includes high-resolution versions (for sale at a reasonable price) and include the download as something immediately available with any physical purchase. Sell T-shirts. Sell buttons, posters… whatever.
Six mobile design testing tools
Web has moved from PC to mobile. So now the question comes…does your site work in all mobile platforms ? Here are some tools that can help you there.
As the number of people using mobile devices increases, so too does the pressure to ensure that our websites look good and are legible on a mobile device. The ideal, and unrealistic situation, would be to test on real handsets, but obviously this would be impossible for most designers. Fortunately, there are number of tools available online, allowing you to put your site through its mobile paces.
Top 3 Cost-Cutting Strategies for Web Designers
Given the state of the economy, it is important to recognize the declining value of the United States dollar. Without getting deep into this topic, note the 97% drop in dollar value over the past century. With numerous causes for inflation transpiring, including bailouts, government “stimulus”, and foreign spending, one can only expect a greater loss of purchasing power in the near future. So what specific steps can a web designer take to plan for continuous currency devaluation? The three strategies below can help cut costs in the long-term without sacrificing the level of work and service delivered to clients.
Top 3 Cost-Cutting Strategies for Web Designers
(Thanks for mentioning CurdBee as an option!)
