Not Inventing the Light Bulb
A while back we launched Gowebplans. We had put a lot of work in to it, and thought it would work out. It didn’t. Weeks after launch and we didn’t have any new clients. It was a little disheartening, especially since we put a lot of ourselves in to the service. As a small business, we know how hard it can be to make it online. We wanted to help, but we were obviously doing something wrong.
The old Gowebplans site
So, our coders went back to coding, our designers went back to designing and our executive team sat back and thought about what went wrong. Finally, after a lengthy analysis of our strategy, we decided that it needed some changes.
A few months later, and here we are, ready to try again. Now, if someone were to look at all this negatively, they’d say that we failed. Of course, we like to think along the lines of Thomas Edison.
We found a way not to run a web development service for SMEs.
We made a few mistakes, we pushed a few wrong pixels, but we’re here to try again. A lot of time and effort has gone in to this site, and our hope is that our new strategy will make our services more attractive to other small businesses.
Gowebplans, revamped
It may surprise you, but in the process we have learnt a lot about our sphere of business, and have found new tools and methods to serve SMEs better. We have expanded our services list to meet new demands, and are proud to present you with a stronger, and more robust web platform than our first offering. Our conclusion? Though it can be frustrating, not inventing something is sometimes as good as inventing it, and what you learn along the way will often far outweigh the time spent rethinking a strategy.
When something goes wrong, there are two main ways to deal with it. You can either ignore the problem, and continue to live in a crumbling house, or you can grab your pencils and paper and go back to the drawing board. It may take a few thousand sketches, but you will eventually understand what is wrong. It is also very likely that you will find a fix along the way.
So, even as we give this a second shot, we hope that Gowebplans will help other small businesses out there by giving them another opportunity to put themselves online. Tried once and didn’t get what you expected? We know the feeling. This time try a web plan from another small business – a company that has faced, and is still facing many of the struggles you have.
Think big, start small, keep trying.
