Email marketing: Old is new again
With the economic downturn marketers are looking for more efficient and
minimum cost solutions…which drives them back to old fashioned
email marketing campaigns.
>Old is new again, and boring is the new sexy. At least, that is what
we’re seeing with regard to email marketing’s renewed role as a central
digital communications hub during this rough-and-tumble economic time. A
recent StrongMail study showed that more than half (51 percent) of the nearly 1,000 global
business leaders polled plan to increase their marketing budgets in 2009
to focus on programs that yield a higher return on investment, such as
email marketing and search.
For more into email marketing – Email’s new role in digital marketing
