Email marketing and tracking
With the turbulent economy prevailing today, it’s a no wonder companies going for more efficient and cheaper marketing methods. Even though this seems like a paradox email campaigns are an exception.
According to a new survey, opt-in email makes travel consumers more likely to do business with a travel company, in addition to generating a more favorable opinion of the company and even a stronger sense of loyalty.
Travel emails inspire loyalty, favorable opinion
However for a successful mail campaign it’s vital to track the end result. Usually we could use a service like Campaign Monitor for this, but if you want do it yourself, here is a way to do it.
Tracking email campaigns in Google Analytics is done using a process called link tagging. This process is the manipulation of the links in your emails.
