Adapt or Die: Surviving the Multinational Threat
In today’s turbulent business environment, organisations need to be able to adapt quickly to ensure continued success. Our local services will have to make swift improvements or risk losing significant marketshare to large, innovative multinational corporations as they expand their reach.
Read Article
JVP’s Brand Crisis: Communist Red vs. Sexy Crimson
At its heart, JVP is a Marxist-Leninist communist movement. Its loyal voter base is red hot, not crimson cool. As with most political campaigns, their 2015 rebranding was mainly targeting the undecideds, who seemed to be supportive of them, but didn’t convert that support into votes come election time.
Read Article
Art for Engineers—Jayalath Manorathna
What is art? How did it come to be? What is its purpose? Is art only for the sake of entertainment, or is it for human development as well? These are some of the questions we can ask in order to better understand the role played by art in shaping our lives.
Read Article